Last updated: 13th August 2025
My Care Direction (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information.
If you have any questions or concerns, please contact us at:
📞 01752 710038
📧 hello@mycaredirection.co.uk
🌐 www.mycaredirection.co.uk
 
1. 
Who We Are
My Care Direction is a provider of care navigation and advisory services. Our mission is to help individuals and families plan and manage care effectively, confidently, and with peace of mind.
 
2. 
What Information We Collect
We only collect information that is necessary to provide you with our services.
The information may include:

• Identity Data: Name, date of birth, gender, NHS or NI number.
   

• Contact Data: Phone number, email address, home and correspondence address.
   

• Health Data: Information about physical or mental health, medication, care needs.
   

• Financial Data: Payment details, funding arrangements, POA details.
   

• Referral Data: Names and contact details of family members, attorneys, or professionals acting on your behalf.
   

• Technical Data (Website use): IP address, browser type, interaction data (via cookies).
   

 
3. 
How We Use Your Information
We use your personal data to:

• Deliver and personalise care advice and navigation services.
   

• Contact you regarding service updates and consultation arrangements.
   

• Liaise with third-party professionals (only with your consent or legal justification).
   

• Comply with legal, regulatory, or safeguarding obligations.
   

• Collect payment and maintain financial records.
   

• Improve our services and customer experience.
   

 
4. 
Lawful Basis for Processing
We process your data under one or more of the following legal bases:

• Consent: You’ve explicitly agreed for us to process your data (e.g., health information).
   

• Contractual Necessity: To fulfil our obligations to you.
   

• Legitimate Interests: To manage and improve our services while safeguarding your rights.
   

• Legal Obligation: Where required by law, safeguarding, or regulatory purposes.
   

 
5. 
Sharing Your Data
We will never sell your data. We may share your information with:

• Health and care professionals involved in your case (with your consent).
   

• Legal or financial advisors (with your consent).
   

• IT and software providers who help run our systems (bound by data protection obligations).
   

• Law enforcement or safeguarding bodies where required by law or to protect life.
   

Any data shared is limited to what is necessary and proportionate.
 
6. 
Data Security
We have implemented appropriate technical and organisational measures to:

• Keep your data secure and confidential.
   

• Prevent unauthorised access, alteration, or loss.
   

• Limit data access to those with a legitimate need-to-know.
   

We review and test our security arrangements regularly.
 
7. 
How Long We Keep Your Data

• Electronic records: Retained for up to 7 years after your final consultation, unless required longer by law.
   

• Hard copies: Kept only as long as necessary and securely destroyed thereafter.
   

• Anonymised data may be retained indefinitely for research or statistical analysis.
   

 
8. 
Your Rights
You have the following rights under UK GDPR:

• Access – Request to see the data we hold about you.
   

• Correction – Ask us to update incorrect or incomplete data.
   

• Erasure – Request deletion of your data where there is no legal basis for retention.
   

• Restriction – Ask us to pause processing in certain circumstances.
   

• Portability – Request your data in a readable digital format.
   

• Objection – Object to processing where we rely on legitimate interests.
   

• Withdraw Consent – You may withdraw your consent at any time.
   

To exercise your rights, please contact us at hello@mycaredirection.co.uk.
 
9. 
Marketing and Communications
We may send service-related information or updates that are relevant to your situation. You can opt out of marketing communications at any time by:

• Clicking “unsubscribe” in emails, or
   

• Contacting us directly with the subject “Unsubscribe.”
   

We do not share your data with third parties for marketing purposes.
 
10. 
Cookies and Website Tracking
We use cookies to:

• Understand how our website is used
   

• Improve functionality and user experience
   

You can disable cookies in your browser settings. See our separate [Cookie Policy] for more information.
 
11. 
Transferring Your Data Outside the UK
If we transfer your data outside the UK:

• It will be to countries that offer an adequate level of data protection, or
   

• It will be governed by legally binding agreements such as Standard Contractual Clauses (SCCs).
   

 
12. 
Contacting Us or Making a Complaint
If you have any questions, requests, or complaints about this privacy policy, please contact:
Data Controller:
My Care Direction
📧 hello@mycaredirection.co.uk
📱 01752 710038
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
🔗 https://ico.org.uk/make-a-complaint
 
13. 
Changes to This Policy
We may update this policy periodically to reflect service or legal changes. We will post updates on our website and, where appropriate, notify you directly.